NBC Is Run By Morons

I feel like I do nothing but pick on NBC. Then other times I feel like I HAVE NO CHOICE.

The latest foul up? Tonight's closing ceremonies for the Winter Olympics was cut out so that we could get a preview of the "post-Jay Leno Show experiment" shows with the first one being The Marriage Ref. Created by Jerry Seinfeld, it's part of several of their new shows that they are launching to try to recover.

I know the business structure. Have a big event (like the Olympic Ceremonies) and have a new show premiere after. It's always done after the Super Bowl. Survivor. Undercover Boss. I get it. It makes sense.

HOWEVER -- in this instance, NBC "went to commercial" during the ceremonies, and then came back with the beginning of The Marriage Ref. No word of where the ceremonies went. I don't understand how that happens. NBC had been promoting the event with acts like Avril Lavigne and Nickelback - not great draws for anyone over 14 or with a brain cell.

So besides that no one really wants to watch these acts - how can NBC possibly promote a show and then NOT SHOW THEM PERFORM. What's worse, they don't announce that they're cutting out. And by the way, Marriage Ref, from the few minutes I watched, looked awful. It was like Chelsea Lately with bigger named celebrities. Forced jokes in ridiculous scenarios. NBC was desperate for a show and was hoping Seinfeld's name would get attention.

I'm seriously doubting everything NBC does. It's awful. I know I posted last time hoping that Comcast can fix them. But I really do. After Jay Leno disappears. Can't wait for his premiere tomorrow. That previous sentence was 100% sarcasm.

I miss you Conan.

NBC Drops The Ball Again

Last night, NBC failed to nationally televise one of the Winter Olympic events that EVERYONE wants to see: USA vs Canada in Men's Hockey. Instead, they passed it off to their sister station, MSNBC. Most cable outlets do not carry MSNBC in High Definition. HD helps enhance the quality of sporting events, most specifically hockey, because it allows more vision of the ice, creating a more pleasurable viewing experience.



The game was awesome, and quite possibly will be the best hockey game of the year (knock on wood.) It had everything exciting about hockey; great players, great plays, intense, drama ridden moments. Those moments where you are so nervous that the puck could trickle in at any point in time and change the entire face of the game.

It's events like this that make hockey great - and almost finally putting it back on the national map after a couple year hiatus from that crippling lock out.

The focus of this post isn't all about the game though - it's about how NBC execs yet again messed up a perfect ratings opportunity. Last night, my understanding of what was on National NBC consisted of: Ice Dancing, Men's Super Combined (consisting of Bode Miller's gold medal run,) probably Bobsled and either Curling or Speed Skating. The only event that warranted our attention was Bode Miller's run.

So the alternative to how NBC could have solved this problem? A) Show the hockey game on NBC and during the intermissions, show ice dance/bob sled whatever, then afterward, around 10PM, show the Super Combined. It would of boosted NBC's ratings without a doubt.

I know why NBC didn't broadcast it nationally. International Hockey has nearly zero commercials during the game, similar to soccer. This obviously inhibits NBC's advertising dollars. Although most games on MSNBC are "brought to you with limited commercial interruption" by X. They assumed people would rather watch Ice Dancing. Who would? There was such an outcry on Twitter that "NBC" was a higher trending topic than "Team USA" or "Team Canada." Most of the tweets were rants about how dumb NBC was for not having MSNBC HD available enough places while also not having it national. There's still some people without cable who couldn't of watched the game.

From NBC's perspective though, as the sole national broadcaster of NHL games (I'm not counting Versus) - wouldn't it make sense for them to broadcast a hockey game and try and boost the ratings for a sport they broadcast? It's only going to be another 2 weeks until the NHL is back on NBC, and I would think that they need to try to milk the sport as much as possible - even if that means losing $$$ right now, they may make more money - consistently - later down the line for their weekend/playoff games. I guess I'm just not a businessman and don't know what sports draw which ratings, but it doesn't make sense to me.

It's just become too easy to make fun of NBC these days. What a fall from grace for them. From being the original and having those legendary shows like Seinfeld and Cheers to be the idiots that approve of The Jay Leno Show and The Biggest Loser but cancel Southland and Conan O'Brien. Unbeleiveable. Good luck Comcast!

Are the Winter Olympics Better than Summer?

Okay, I know the answer is no. But let me explain why I thought that anyway. Besides just trying to get you to read my posts.

I typically don't pay any attention to the Winter Olympics. It is like the ugly twin of the Summer Olympics. Part of that is because the lack of varying events and participating countries. All the events involve ice or snow. There's only 15 events total. I think Summer has something like double that. It's lead to NBC losing about $200 million on advertising - something I LOVE. (I used to really like NBC, but after the Conan situation, I'm finding any reason possible to laugh at them. They're still okay.)

Regardless, I'm really enjoying this Winter Olympics. I'm not sure why. I don't feel particularly invested in Apolo Ohno or Shaun White (or any of the American athletes.) It's great to just see these events. The race the other night with Ohno getting Silver because of the Koreans falling was very exciting - reminiscent of that unforgettable Phelps finish in 2008. Maybe it wasn't as serious or dramatic, but it was dramatic.

I feel like the Winter Olympics (and Summer too) are events that are only interesting every four years. No one cares what Phelps is doing now (in the water, not at frat parties) and won't care until 2012. He still competes in swim meets, but they don't garner any attention whatsoever. I like watching the snowboarders, but if it was an annual event, I know my attention (and the country's) would wane. Same thing with the World Cup - I love it for the month that it happens, but Soccer isn't on my radar for the other 84 months in between.

One of the other captivating things is the way NBC broadcasts the Olympics - they've done a relatively remarkable job over the past few Olympiad. The addition of viewing events in High Definition has made watching it that much more interesting. It sounds cheesy, but seeing the picture so clearly makes it hard not to watch. The fly-overs they show of the Vancouver mountains are absolutely breath-taking. My only complaint with NBC is not enough information about when events are happening on what channel. When NBC is broadcasting events on Sci-Fi channel, I wouldn't have any clue unless the the national NBC shares that with us.

The Olympics are different than the professional sports leagues we are used to. The athletes we know make millions upon millions and are pampered. Most of the athletes in the Olympics aren't any sort of celebrity - just someone representing their country. Sure, they are great at what they do, but they don't have any status as a superstar. As much attention as Bode Miller/Apolo Ohno/Shaun White may get, people like the US Curler's are nobodies. Who is on our Bobsled team? Nobody knows, and I love it. It's like college sports on a "professional" level - people living out their passion. That is what life is all about.

I plan on watching as much Olympic coverage as possible until I get sick of it - it's a special event that really captures a sense of athletic, non-violent patriotism that is rarely found anywhere else.