PleaseDontRobMe.Com

The past few weeks I've gotten messages from a few of my friends (and my mother) regarding the advent of PleaseRobMe.com - the site that tracks you're FourSquare check-ins. If you know me, you know that I'm pretty into FourSquare - I LOVE the potential it has and I think that it really is the next big thing - if people and companies can understand that it's more than just "letting people know where you are."

Anyways, the premise of PleaseRobMe.com is a live feed of when people check into places and therefore they aren't home. I'm not buying it. For several reasons. One, they only list the 15 latest updates. The chances of you being listed as one of the most recent 15 is low. Last I checked, FourSquare has about 275,000 members. So 15 in 275,000. L-O-W. If you stay on the feed you'll get everyone's updates eventually.

So even if you were to come up on the feed, someone would have to be in your area, and then have to know where you live. The chances of all that adding up seems too low for me. The only people who could rob you would be your friends, and they still have to get into your building (pending apartment) and then into your room. It doesn't seem very logical.

I'm personally not concerned about it. I think it's meant to scare people. People like to panic. For some, it has caused that panic. For the people that understand and can utilize the technology, it's nothing more than another website that will fade away.

NBC Drops The Ball Again

Last night, NBC failed to nationally televise one of the Winter Olympic events that EVERYONE wants to see: USA vs Canada in Men's Hockey. Instead, they passed it off to their sister station, MSNBC. Most cable outlets do not carry MSNBC in High Definition. HD helps enhance the quality of sporting events, most specifically hockey, because it allows more vision of the ice, creating a more pleasurable viewing experience.



The game was awesome, and quite possibly will be the best hockey game of the year (knock on wood.) It had everything exciting about hockey; great players, great plays, intense, drama ridden moments. Those moments where you are so nervous that the puck could trickle in at any point in time and change the entire face of the game.

It's events like this that make hockey great - and almost finally putting it back on the national map after a couple year hiatus from that crippling lock out.

The focus of this post isn't all about the game though - it's about how NBC execs yet again messed up a perfect ratings opportunity. Last night, my understanding of what was on National NBC consisted of: Ice Dancing, Men's Super Combined (consisting of Bode Miller's gold medal run,) probably Bobsled and either Curling or Speed Skating. The only event that warranted our attention was Bode Miller's run.

So the alternative to how NBC could have solved this problem? A) Show the hockey game on NBC and during the intermissions, show ice dance/bob sled whatever, then afterward, around 10PM, show the Super Combined. It would of boosted NBC's ratings without a doubt.

I know why NBC didn't broadcast it nationally. International Hockey has nearly zero commercials during the game, similar to soccer. This obviously inhibits NBC's advertising dollars. Although most games on MSNBC are "brought to you with limited commercial interruption" by X. They assumed people would rather watch Ice Dancing. Who would? There was such an outcry on Twitter that "NBC" was a higher trending topic than "Team USA" or "Team Canada." Most of the tweets were rants about how dumb NBC was for not having MSNBC HD available enough places while also not having it national. There's still some people without cable who couldn't of watched the game.

From NBC's perspective though, as the sole national broadcaster of NHL games (I'm not counting Versus) - wouldn't it make sense for them to broadcast a hockey game and try and boost the ratings for a sport they broadcast? It's only going to be another 2 weeks until the NHL is back on NBC, and I would think that they need to try to milk the sport as much as possible - even if that means losing $$$ right now, they may make more money - consistently - later down the line for their weekend/playoff games. I guess I'm just not a businessman and don't know what sports draw which ratings, but it doesn't make sense to me.

It's just become too easy to make fun of NBC these days. What a fall from grace for them. From being the original and having those legendary shows like Seinfeld and Cheers to be the idiots that approve of The Jay Leno Show and The Biggest Loser but cancel Southland and Conan O'Brien. Unbeleiveable. Good luck Comcast!

What the Hell is Wrong with NBC???

This might be my longest post yet, because the nature of the topic is so complicated. Consider yourself warned.


As of last night, NBC officially canceled The Jay Leno Show, what can only be described as a failed experiment with the best of intentions. They averaged 5 million viewers a night and saved a decent amount of money. Affiliates were complaining about a drop in their local news programs following Leno. I don't really understand how this happens. If anything, I'd rather watch Leno than typical NBC programming (ER (RIP), Law & Order, Biggest Loser, etc). In Philly, I really like the local NBC news broadcast, mainly because my neighbor used to run the station and I met several of the staff. I think overall I enjoy how NBC does it's broadcasts, especially in their News division. Lately though, they have been boneheads.

This all started five years ago, when NBC announced that Leno would move off of The Tonight Show and install Conan O'Brien, who had been waiting in the wings for almost 12 years. Then it got closer and closer to game time, and NBC was having second thoughts. Leno could go to Fox or ABC and take his fan base with him and away from NBC, who had the highest rated late-night shows. I get that issue, NBC doesn't want to lose it's highest rated comedian to another network. So why would they announce this plan five years ago? They clearly didn't think things through and started getting scared about the possible outcome.

Then came the revolutionary news. Leno would still have his show but at 10P.M, cutting their typical 10P.M. programming in favor of a five-night comedy talk show. It would save money on scirpted shows, but also was a huge change from the norm. It was a risk. NBC didn't expect the show to provide huge ratings - it just expected to save money. In the meantime, it had to cut a show that critics were raving about (Southland - which I really am interested in seeing) in favor of keeping Leno. Southland was picked up by TNT and the second season will be played Tuesday at 10 (conveniently where it would be on NBC, and also against the show that replaced it (Leno) show on NBC.)

So Leno didn't work out because affiliates were losing ratings in their local news shows at 11. I've expressed how this doesn't make sense to me. Are people so lazy that they will watch The Bachelor and not change the station after for the news? Is this serious? The only other guess that I could make would be that people watching The Bachelor or whatever programming would see the promo for the news (something ridiculous like "How to lose 100 pounds in 2 hours") and stick around to see that one story. Outside of this hypothesis, I'm really baffled. If I have one favorite local news broadcast, I can change the station. Maybe this shows how littler favoritism viewers have, because they will see the same news no matter what. It's possible the reflection of lower news ratings is due to the stream of information over the internet.

Now back to what NBC is doing now. The proposed plan is to have Leno for a half hour at 11:35, Conan have Tonight at 12:05, and Jimmy Fallon starts at 1:05. Conan is the one who gets screwed in this process. After being promised just five years for his dream job, he moved his family and entire staff from New York to Los Angeles to do the show. Conan was going to be NBC's lead comedian. No more Leno. And after a little over half a year, he is being told he has to be behind Leno, again. Technically he still hosts The Tonight Show, but isn't The Tonight Show supposed to start after the news? So it's not the same at all. Conan is getting taken away what was promised to him.

Before I keep continue, I should say that I have always enjoyed Conan. I don't know when I started watching, but he was always the highlight of my pre-driving Friday nights when I could stay up that late. Leno doesn't do anything for me. He's a clown with a big chin and a strange voice. I don't think Conan can succeed doing the same stuff an hour earlier. In many ways the show has changed from its Late Night time frame, but the core is still the same. Conan attracts the younger viewers - people like me. Leno attracted many older viewers who can't handle Conan's random behavior and cruder jokes.

I understand why ratings-wise he was not succeeding as well. I still enjoy him. I think he was funnier on Late Night because he could get away with more things at a later time slot. I think he can do the more raunchy material if he goes to 12:05. It's a matter of principle however. NBC made a commitment and are going back on it. I'm not sure why Leno isn't the expendable one here. Maybe give him a half hour show once a week during Primetime. It's not like NBC has really good shows outside of Thursday night (and maybe Heroes.) That way he can be funnier and work less. I'm sure there is a better solution.

Conan should want to leave NBC and go to Fox. I'm just not sure that's the best solution for him. Being at 11 is an even earlier position with potential for worse ratings, and being outside of the "Big-3" could allow for him to disappear. Does anyone really watch Fox for anything other than Idol? (and 24) Unfortunately, I think Conan's best interest is to stick with NBC and accept taking a later time slot. If I were him I would keep making jokes at NBC and ripping them apart. Do more racy material, bring back the masturbating bear, bring some of Late Night to Tonight.

The one other confusing issue is how does this affect the ratings? Letterman's competition gets cut in half. Same for Craig Fergueson. Fallon gets a half hour to himself in what can only be described as infomercial limbo (also known as the only place you can find Carson Daly on TV anymore - who I assume is getting axed). I never know what or when Kimmel comes on. Does anyone watch Kimmel?

There is no right solution. NBC has really dug themselves in a hole. They seem to enjoy digging themselves deeper. Maybe this will work out. Either way, Conan still got screwed. Fallon, who isn't as important to NBC and they never made any promises, is also getting the raw end of the stick. And this explains the Comcast buyout of NBC - the beginning of the end of national-wide broadcast stations.

UPDATE - 01.13.2010 - As of yesterday Conan released a statement said that he will not do Tonight after Leno, because it loses it's original identity if it's not at 11:35. He said he has no offers. This makes another even more interesting point I didn't mention. What if Conan leaves? What happens to The Tonight Show? Does Leno take over (again?) NBC is really screwing itself. Speaking of ratings, this transition can't help NBC at all. More people will flock to Letterman faster than a peacock.

In the meantime, I think Conan's frustrating his anger into GREAT comedy. Here's a link to last night's episode. I think it's one of his funniest Tonight Show's yet. When a comedian is actually invested in the jokes, it makes for better humor. It's surprising NBC allows for him to rant and joke so much about his job, but I have really enjoyed it. I really hope NBC gets it's head out of it's rear and gives Conan the job they promised him.