Sunday, February 27, 2011

Award Season

Aren't award shows really dumb? We've over-hyped them to make them not about the awards at all. Instead, it's about who was wearing what and how one looked vs the other. The awards really aren't the focus at all anymore. I don't know which channel, because I don't watch, but I'm sure E! or maybe ABC run some drawn out "Red Carpet" ceremony where they try to ask every celebrity what they're wearing, who it's from, and who they want to see win tonight (usually themselves cause they're egomaniacs.)

Or the other thing we worry about is the host. People are so excited that so and so is the host. Again, does that ever really make a difference? It's like we need some actor who can sing/dance/crack jokes because that's going to change the show. Do you remember any of the jokes from any of the shows? I only remember Russell Brand sucking in VMAs. The first time. Who even hosted last year? Which all circles back to who cares, why does this matter?

For instance, tonight is the Academy Awards. What do you think people are going to be talking about more; Natalie Portman's dress or her winning an award? I'd bet on the first. Or "I can't believe how terrible X looked." It's not going to be "I can't believe King's Speech beat Social Network."

The award show is supposed to be a celebrating of the past year in whatever form of entertainment. All of the nominees (usually) are great. True, only one can be voted "the best." but they're all worth recognition (duh, that's why they were nominated).

There's not much more to say. There's no way to fix this, like most things, unless we did away with the show altogether and they just announce everything without the glitz and the glamour. But why would they? They've got the market locked in for those 3 hours every year and make get paid extremely well for it.

That said, of course I'll watch. Although I'll definitely be flipping between the Knicks and the Heat. Funny that ESPN would try to steal ratings from it's own company (ABC/Disney). Great business strategy.

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