Friday, January 8, 2010

Dave Spadaro's PR Disaster


Dave Spadaro is listed as the Philadelphia Eagles 'Insider.' Anyone that actually knows the organization know that he is more like the village idiot. He's a promoter of the team and most of the time seems to have his head up his rear when 'reporting' a story.

His latest stroke of genius includes posting a video to the Eagles website where he spits on the Dallas Cowboys star not once, but twice. Truly a class act.

There's two ways of looking at this from a fan's standpoint. There's the die hard fan that says "Good job Dave, way to speak for the fans!" then there's the intelligent fan who says "What a moron." The rest of the country just thinks "What a jackass."

This truly was a jackass move. While Spadaro's 'job' is to report stories for the Eagles while sipping the Kool-Aid, he still has to be professional. Sure, he can spin the story in the Eagles favor no matter what scenario, but he must do so in a respectful manner. He represents the Philadelphia Eagles to the entire country, being their spokesperson. That's a huge role in the sports realm.

The Eagles don't technically have a PR person. Spadaro is as close as it gets. And his public apology can only be described as a joke. This makes the Eagles look bad, which as an organization has prided itself on being one of the classiest football teams in the league. That's why Michael Vick chose to sign with the Eagles, he thought the Birds could help put him on a good path.

I think organizations are quick to fire people for miscues (see any ESPN Baseball Tonight firings for examples) I'm glad that Spadaro gets another chance. He's an idiot, but that's the kind of position that the team needs. Someone that keeps pumping team spirit amongst fans. It still has to be handled in a better manner than Spadaro did. Maybe he can use this as a lesson in being a better reporter and a smarter person.

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